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Today’s Google Doodle honors the 129th birthday of Swiss psychiatrist Hermann Rorschach (1884-1922), who, in 1921, introduced the inkblot test, which has been used to diagnose schizophrenia and borderline personality disorders, among other conditions. He would hold up cards and ask people what the drawings look like, and the idea behind the test is that people will project their feelings onto “ambiguous stimuli”. Now Googlers can take a version of it and share their interpretations of the inkblots on Facebook, Twitter, and Google Plus — though you’ll have to go to a real doctor to get a diagnosis.
(MORE: Reaching Beyond Rorschach)
In a 1962 article, TIME magazine summed up the pros and cons of the method — first published in Rorschach’s book Psychodiagnostics — at a time when University of Texas psychologists developed inkblot sets to rival the Rorschach ones:
Though some critics dismiss the Rorschach as an exercise in…
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Google doodle honors Raymond Loewy
Today’s Google Doodle honors what would have been the 120th birthday of Raymond Loewy (1893-1986), often referred to as the “father of industrial design” who “made products irresistible at a time when nobody really wanted to pay for anything,” as TIME once wrote.
He is the man behind the Lucky Strike cigarette pack, Coca-Cola vending machines, the Greyhound bus, the S1 Locomotive, logos for Shell and Exxon, plus the interiors of President John F. Kennedy’s Air Force One and NASA’s Apollo and Skylab “orbiters.” When he “streamlined” the Coldspot refrigerator design, sales at Sears went up, illustrating his famous line “between two products equal in price, function, and quality, the better looking will outsell the other.”
TIME put him on the cover in Oct. 31, 1949, a period when he was “the dominant figure” in the field, which had “mushroomed from…
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